SEGA CORPORATION PRIVACY POLICY(draft)

Last updated: December 07, 2021.

 

SEGA CORPORATION (with certain affiliates under our control “We”, “Our” or “Us”) understands that you care about how your information is collected, used and shared. Our Privacy Policy will describe how We collect and process your personal information through our websites, products and services (collectively, “Sega Services”).

By using Sega Services, you acknowledge that you have read and also understand the terms of this Privacy Policy, including how We use your personal information.

This Privacy Policy may be revised from time to time and any such revisions will be reflected by the “Last updated” date above.

 

Personal Information Controller

SEGA CORPORATION, located at Sumitomo Fudosan Osaki Garden Tower 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo 140-0033, is the data controller of personal information collected and processed through Sega Services.

 

Collecting Personal Information

We collect your personal information in order to continually improve Our products and services and to provide you with the best version of Sega Services.

We collect:

 

Examples of Information Collected

You provide your personal information to Us when you use, access or interact with Sega Services.

Some examples of personal information that might be supplied by you: Your name, address and phone number, billing information, age, location, email address, personal description and any other possible identifying information.

Information We may automatically collect and analyze:

 

How Personal Information is Used

We will use the collected personal information to ensure We can provide you with the best experience when you use and access Sega Services. By analyzing the way you use and access Sega Services, including any feedback or troubleshooting information, this all helps Us understand how we can improve our services.

 

Sharing Your Personal Information

We respect your privacy. We will protect your privacy. We are not in the business of selling your personal information to others. Most importantly, we want you to know that you have the ability to choose what information you would like to share with Us and what information you would like for Us to share with third parties.

 

Security

We prioritize protecting your privacy and have internal procedures and safeguards in place to maintain security during the collection, storage and disposal of your personal information. These security measures are aimed to protect you and to ensure that your personal information remains private and protected. Because of these security measures, it may mean that on occasion We may request from you proof of identity before We can disclose personal information to you.

 

Your Choices and Rights

You have options and choices over how We use your information. We provide you with tools to access and update specific information relating to your use of the Sega Services at any time. If you need to sign in to access certain Sega Services, you can update and amend your key contact information.

We respect the rights you may have under applicable law to request access to your personal information and where applicable, to request to receive that information in a commonly used electronic format (or ask for this information to be provided in that format to a third-party where feasible). You may also have the right under applicable law to request the correction or deletion of your personal information, to seek to object to the further processing under certain circumstances of your information or to request that the processing of specific information about you is restricted while We verify or investigate your concerns about this information. We do not verify the correctness of your personal information.

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, We do not monitor or take action with respect to “Do Not Track” signals or other mechanisms. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.

 

If you remain unhappy with a response you receive, and are in the European Union, you may also refer the matter to your data protection supervisory authority.

(see http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm).

 

Use of Cookies

 

Third-Party Advertisers

Sega Services may, from time to time, collaborate with third-party advertisers. These third-party advertising partners may collect information about you when you interact with their content, advertising and other services they may provide.

Your mobile device may allow you to opt out of certain Interest Based Advertising.

iOS – on your iOS device, open “Settings > Privacy > Apple Advertising” and turn on “Personalized Ads” to opt-out of interest based ads.

Android – Open the Settings app on your Android phone, tap Ads and enable “Opt out of interest based ads.”

Please note that if you opt out of certain interest based advertising, you may continue to receive contextual ads based on other non-personal information, such as ads related to the content of the Sega Services you are using.

Certain third-party advertisers in Sega Services may collect precise location data, or street-level location information, about you (Precise Location Data). Your device may allow you to opt out of the collection of Precise Location Data by the third-party advertiser in the Sega Services, as further described below.

iOS (iOS 8 or later) – In order to disable the collection of Precise Location Data on iOS, you may turn Location Services off for the applicable Sega Services via the menu “Setting > Privacy > Location Services.” Then select the applicable Sega Services and set the “Share My Location” status to “Never.”

Android (6.0/Marshmallow and higher) – In order to disable the collection of Precise Location Data on Android, you may turn Location off for the applicable Sega Services via the menu “Settings > Apps > [applicable Sega Services] > Permissions > Location.” Then turn off the “Location” button.

 

Children’s Information

It is important to Us to protect the privacy of young children. Therefore, We do not knowingly or intentionally collect or maintain personal information or non-personally identifiable information from users under 13 years of age in the United States and the applicable age of consent in the European Union, other than as permitted by law in support of Our internal operations (inside Japan) and for legitimate interests (outside Japan).

If We learn that we have collected personal information of users under the age of 13 (or other applicable age of consent) other than personal identifiers for supporting the internal operations of Sega Services (inside Japan) and/or for legitimate interest (outside Japan), then We will take reasonable steps to remove such information. We may collect non-personally identifiable information from children, such as country settings and language settings to ensure compliance with the applicable law for the specified country. If you believe that We may have unintentionally collected personal information about your child, you may contact Us at dataprivacy@sega.com.

 

For California Residents

The California Consumer Privacy Act (CCPA) is a data privacy law that applies to certain businesses when collecting personal information from California residents. The CCPA went into effect on January 1, 2020.

California consumers have the following rights under CCPA:

We do not discriminate or penalize you for exercising your privacy rights. To exercise any of your rights under the CCPA, please contact Us at dataprivacy@sega.com or via fax at +81-50-3153-7908 (a toll free number is currently being established and will be updated as soon as possible). Please be ready to provide Us with your name, address and email address and please be aware that We may ask for other information in order to confirm your identity. Any information we receive from you in order to confirm your identity will solely be used for such verification purposes.

 

For Nevada Residents

For consumers residing in Nevada, Senate Bill 220 went into effect on October 1, 2019. If you are a Nevada resident, you have the right to opt-out of the sale of the following personal information:

To exercise any of your rights, please contact Us at dataprivacy@sega.com. Please be ready to provide Us with your name, address and email address and please be aware that We may ask for other information in order to confirm your identity. Any information We receive from you in order to confirm your identity will solely be used for such verification purposes.

 

We do not sell your personal information.

 

For further information or if you have any questions or comments, please contact us at dataprivacy@sega.com.